Case Study

Childrensalon

Childrensalon is the world’s leading luxury childrenswear retailer, known for delivering an exceptional online shopping experience supported by curated designer collections, rich editorial content, and best-in-class customer service.

Our partnership began in 2010, when we were engaged to improve their early Magento platform. Over more than a decade of collaboration, we helped design and build a modern, scalable, cloud-driven digital ecosystem, supporting rapid growth while preserving the brand’s signature storytelling and premium service.

Platform

Custom Made eCommerce Ecosystem + AWS

Industry

Luxury Childrenswear | Global Fashion Ecommerce

Platform Foundation

Custom Cloud-Based Ecommerce Platform

Childrensalon operates on a fully bespoke ecommerce platform engineered for global scale, exceptional speed, and cost-efficient cloud performance. Built from the ground up and deeply integrated with AWS services, the system supports localised content, personalised shopping experiences, global payment methods, and complex logistics across multiple fulfilment centres — all while remaining flexible, resilient, and highly scalable.

Flexible Content & Merchandising Framework

The website enables rich editorial experiences, curated product storytelling, and region-specific merchandising. Product presentation, category layouts, promotions, and checkout flows adapt dynamically to customer location and segment — enhancing relevance and conversion across global markets.

Growth & Customer Experience

Advanced Cross-Selling & Personalisation

To elevate discovery, we implemented a layered personalisation and cross-sell strategy — from curated outfits on PLPs and PDPs, to personalised recommendations, to strategic merchandising in shopping bag, checkout, and post-purchase journeys.
These enhancements reinforce the brand’s styling authority and encourage deeper product exploration.

Seasonal & Campaign-Driven Enhancements

Each year, we develop and launch campaign-specific features for key trading periods such as Eid and Christmas. These bespoke digital experiences drive engagement, strengthen brand affinity, and bring fresh creative expression to peak-season storytelling.

App-Specific Homepage & UX Improvements

We introduced dedicated app homepage management to tailor content and navigation for mobile users. Combined with ongoing UX improvements, native features, and performance enhancements, the mobile apps deliver a premium, highly engaging shopping experience in Childrensalon’s strongest user channel.

Operational Efficiency

Unified Backoffice Ecosystem

We designed and built a suite of internal applications that centralise operational workflows across products, orders, logistics, and content. Modular, headless architecture enables teams to automate repetitive tasks, manage large data volumes, and operate efficiently without reliance on third-party tools.

AI-Driven Automation

AI capabilities are embedded across internal systems to streamline content enrichment, translations, product matching, and rule-based decision-making. This reduces manual workload and supports fast, consistent data operations across millions of SKUs.

Omnichannel Logistics & Multi-Warehouse Support

The platform is engineered to support multi-warehouse fulfilment, regional stock visibility, precise delivery estimates, and flexible configuration of delivery options. This ensures a reliable customer experience even during peak demand.

Results

A globally scalable, cloud-based ecommerce ecosystem
Fast, localised, and personalised shopping experiences across all regions
A strong mobile channel supported by continuously enhanced apps
Highly efficient internal operations through automation and custom tools
Powerful merchandising and campaign capabilities driving ongoing growth

Looking ahead, Childrensalon continues to evolve its global digital strategy with a focus on personalisation, operational automation, and premium customer experience. After more than a decade of collaboration, we remain deeply involved in advancing the platform and supporting the next chapter of growth for the world’s leading childrenswear retailer.