Case Study

Culinary Concepts

Culinary Concepts is a premium homeware and lifestyle brand known for its distinctive, design-led tableware, lighting, and contemporary décor. Since its founding in 1999, the brand has grown from a small London venture into a recognised name celebrated for craftsmanship, originality, and modern style.

Our partnership began in 2016, supporting their Magento 1 platform and marketplace integrations. Over time, this evolved into a full Magento 2 rebuild and long-term technical collaboration focused on stability, performance, and ongoing enhancement of their digital storefront.

Platform

Magento 2

Industry

Homeware & Lifestyle

Platform Foundation

Magento 1 Support & Marketplace Integrations

We initially partnered with Culinary Concepts to stabilise and maintain their Magento 1 website.
Alongside platform support, we managed and optimised integrations with Amazon and eBay — helping expand their reach and streamline marketplace operations.

Full Magento 2 Rebuild

In 2017, we designed and developed a complete Magento 2 rebuild, creating a modern and scalable foundation for their ecommerce operations. The new platform offered improved performance, easier content management, and enhanced flexibility to support the brand’s growing digital ambitions.

Growth & Customer Experience

Continuous UX Enhancements

To keep the storefront aligned with evolving customer expectations, we have delivered ongoing UX refinements — improving navigation, product presentation, and the overall shopping journey.

Modernised Look & Feel Over Time

The website has been continuously refreshed to reflect the brand’s premium aesthetic — with updated layouts, design adjustments, and improved merchandising components that highlight their distinctive product collections.

Feature Expansion Supporting Customer Needs

Throughout our partnership, we have introduced new features and capabilities that enhance discoverability, streamline checkout, and improve the post-purchase experience — ensuring the site evolves in line with customer behaviour.

Operational Efficiency

Reliable Platform Maintenance & Security

A key part of our collaboration has been maintaining platform stability and keeping the website secure, up to date, and compliant.
Regular updates, optimisations, and code improvements ensure smooth operations year-round.

Long-Term Technical Stewardship

Having worked with Culinary Concepts for nearly a decade, we continue to support their ecommerce ecosystem — resolving issues, improving performance, and providing guidance on new initiatives.
This long-term stewardship has enabled the brand to evolve digitally without disruption.

Results

A modern, stable Magento 2 platform supporting long-term growth
Enhanced UX and refreshed design aligned with the brand’s premium identity
Improved customer experience through continuous feature development
Reliable integrations with Amazon and eBay supporting marketplace sales
Ongoing maintenance ensuring performance, security, and consistency

Looking ahead, we continue to work closely with Culinary Concepts to evolve their ecommerce presence, enhance conversion performance, and ensure the platform remains secure, current, and ready to support future brand initiatives.