Case Study

Facial Sculpting

Facial Sculpting is a high-end aesthetic clinic specialising in advanced, non-surgical cosmetic treatments. Built on medical expertise and a commitment to natural-looking results, the clinic has earned a reputation for delivering personalised, clinically led aesthetic care.

The client approached us to create a new website that would better reflect their premium positioning, showcase their services, and offer a seamless user experience. Following the discovery phase, Shopify was selected as the most suitable platform for its flexibility, modern capabilities, and ease of management.

Platform

Shopify

Industry

Aesthetic Clinic | Premium Services

Platform Foundation

Website Design & Shopify Build

We designed a new digital identity for Facial Sculpting that aligns with its clinical expertise and luxury aesthetic.
The website was developed on Shopify, providing a modern, fast, and easily manageable platform tailored to the clinic’s needs.

Content Migration & SEO Preparation

All existing content was migrated to the new Shopify environment, with improved structuring and on-page optimisation. A detailed SEO review ensured that the site launched with strong technical foundations and preserved search visibility.

Growth & Customer Experience

Refined UX & Service Presentation

The new website presents treatments with greater clarity and elegance — improving discoverability, readability, and customer understanding of available services.

Improved Performance & Faster Load Times

Through modern development practices and optimisation, page load speed was significantly improved, contributing to smoother navigation and stronger user engagement.

Post-Launch Improvements & Ongoing Support

After launch, we monitored performance, conducted quality checks, and provided client training — ensuring the team could confidently manage updates and maintain site quality.

Operational Efficiency

Integrations Supporting CRM, Marketing & Customer Trust

We integrated key systems including Mailchimp, HubSpot, Trustpilot, WhatsApp, and Pabau — enabling centralised communication, automated marketing, online reviews, and operational efficiency.

Reliable Launch & Smooth Transition

The transition to the new Shopify platform was seamless, with a stable launch and structured onboarding to ensure the client’s team could manage the site independently.

Results

+9.7% increase in average engagement time per active user
+11.2% increase in engaged sessions per active user
40% reduction in average page loading time
Improved service presentation and clearer customer journeys
Stronger brand expression aligned with the clinic’s clinical and premium positioning

Looking ahead, the new Shopify platform offers Facial Sculpting a scalable digital foundation that supports growth, enhances service visibility, and strengthens customer engagement as the clinic continues to expand its offering.