Case Study

Facial Sculpting

Facial Sculpting is a high-end aesthetic clinic specialising in advanced, non-surgical cosmetic treatments. Built on medical expertise and a commitment to natural-looking results, the clinic has earned a reputation for delivering personalised, clinically led aesthetic care.

The client approached us to create a new website that would better reflect their premium positioning, showcase their services, and offer a seamless user experience. Following the discovery phase, Shopify was selected as the most suitable platform for its flexibility, modern capabilities, and ease of management.

Platform

Shopify

Industry

Aesthetic Clinic | Premium Services

Facial Sculpting

Platform Foundation

Website Design & Shopify Build

We designed a new digital identity for Facial Sculpting that aligns with its clinical expertise and luxury aesthetic.
The website was developed on Shopify, providing a modern, fast, and easily manageable platform tailored to the clinic’s needs.

Content Migration & SEO Preparation

All existing content was migrated to the new Shopify environment, with improved structuring and on-page optimisation. A detailed SEO review ensured that the site launched with strong technical foundations and preserved search visibility.

Platform Foundation

Growth & Customer Experience

Refined UX & Service Presentation

The new website presents treatments with greater clarity and elegance — improving discoverability, readability, and customer understanding of available services.

Improved Performance & Faster Load Times

Through modern development practices and optimisation, page load speed was significantly improved, contributing to smoother navigation and stronger user engagement.

Post-Launch Improvements & Ongoing Support

After launch, we monitored performance, conducted quality checks, and provided client training — ensuring the team could confidently manage updates and maintain site quality.

Case Study

Operational Efficiency

Integrations Supporting CRM, Marketing & Customer Trust

We integrated key systems including Mailchimp, HubSpot, Trustpilot, WhatsApp, and Pabau — enabling centralised communication, automated marketing, online reviews, and operational efficiency.

Reliable Launch & Smooth Transition

The transition to the new Shopify platform was seamless, with a stable launch and structured onboarding to ensure the client’s team could manage the site independently.

Operational Efficiency
Operational Efficiency
Case Study

Results

  • +9.7% increase in average engagement time per active user
  • +11.2% increase in engaged sessions per active user
  • 40% reduction in average page loading time
  • Improved service presentation and clearer customer journeys
  • Stronger brand expression aligned with the clinic’s clinical and premium positioning

Looking ahead, the new Shopify platform offers Facial Sculpting a scalable digital foundation that supports growth, enhances service visibility, and strengthens customer engagement as the clinic continues to expand its offering.