A long-established interiors brand known for high-quality fabrics, wallpapers, and bespoke made-to-measure furnishings. Since 2019, we’ve been their key technology partner, delivering a modern ecommerce platform and driving continuous digital evolution.
We carried out a full discovery process and competitive analysis to define a best-in-class UX for selling made-to-measure products online.
The Magento 2 platform was customised with a unique configuration flow, ensuring clarity for customers and seamless integration with production and fulfilment.
We designed and launched a dedicated US website (janeclayton.com) to expand the brand internationally, deliver localised content, and accelerate recognition in the American market.
Integration with Recommend enabled dynamic personalisation across web and email. Combined with the made-to-measure UX, this resulted in more relevant journeys and contributed to over 60% year-on-year revenue growth.
Hundreds of enhancements — UX refinements, design updates, and iterative A/B tests — were delivered to continually improve usability and conversion across the entire website.
Multiple new integrations were implemented to strengthen acquisition, streamline operations, and support marketing and merchandising teams.
We maintained the platform at the highest standards — secure, fast, stable, and extremely efficient in terms of infrastructure and AWS costs.
A series of backend workflow improvements ensured that custom orders flowed seamlessly into production, supporting accuracy, quality control, and timely dispatch.
Our partnership with Jane Clayton continues to demonstrate how a robust technical foundation and continuous optimisation can fuel long-term digital success. From the initial platform rebuild to ongoing refinement and international expansion, we’ve created an e-commerce ecosystem that supports growth today and is ready for what comes next.
