Maidenhead Aquatics is the UK’s leading aquatic retailer, trusted by hobbyists for expert advice, high-quality livestock, and specialist aquarium products.
In 2020, the brand partnered with us to modernise key digital touchpoints, improve product discovery, enhance checkout performance, and strengthen customer engagement across web and mobile.
The existing Storefinder experience was outdated and difficult to navigate.
We redesigned the entire interface — improving layout, content hierarchy, and mobile responsiveness — creating a more intuitive tool for customers to find stores, access information, and plan visits.
To improve conversion and reduce checkout friction, we integrated Amazon Pay into the Magento platform. This enabled fast, trusted payment flows and supported a smoother purchase experience across all devices.
We implemented Algolia Search to deliver faster, more relevant search results.
This upgrade significantly improved product discoverability, reduced search abandonment, and helped customers navigate a large and complex catalogue with ease.
The PDP layout was reorganised to improve clarity and engagement — refining section order, reducing whitespace, and creating a more balanced structure.
The result was a cleaner, more informative page that better supported purchasing decisions.
We conducted detailed performance audits and implemented optimisations focused on LCP, CLS, and overall page speed.
This led to dramatically improved Core Web Vitals and noticeably faster loading times across key page types.
We developed a full integration with OpSuite to support gift card purchase, balance checks, and redemption. Both front-end and back-end flows were engineered to ensure a smooth and reliable customer experience.
To support broader payment flexibility, we enhanced the Click & Collect feature to include PayPal and Amazon Pay. This created a more convenient and consistent checkout experience for in-store pickup orders.
We designed and built Fishkeeper, a dedicated aquarium management app for iOS and Android. The app enables customers to log aquarium data, monitor health indicators, and maintain a digital record to support ongoing care and consultations with in-store experts.
It serves as a valuable engagement tool, strengthening the relationship between Maidenhead Aquatics and its customer community.
Looking ahead, we continue supporting Maidenhead Aquatics in improving digital performance, enhancing customer tools, and expanding omnichannel functionality — helping the brand deliver value to both new and experienced aquarists.
