Morris & Co is the heritage design house founded in 1861 by William Morris, renowned for its iconic patterns and lasting influence on interior design.
In 2024, Ronis was commissioned to design and build a new ecommerce website that balances the brand’s heritage with modern digital performance, delivering a refined shopping experience across multiple regions.
We developed a new Magento 2 website that showcases the full Morris & Co product portfolio.
The build includes tailored functionality such as made-to-measure product builders, quantity calculators, and a streamlined sample ordering experience — supporting both creativity and precise customer configuration.
To accommodate international audiences, we implemented multiple storefronts with region-specific content, pricing, and configurations.
This structure provides a cohesive global presence while respecting local requirements and customer expectations.
We optimised the website for speed, stability, and Core Web Vitals performance, ensuring fast loading times and a smooth browsing experience across all devices.
Accessibility compliance was a key part of the project, with enhancements implemented to meet modern standards and ensure the experience is usable for all customers.
The website was launched with integrated marketing tools and improved capability for storytelling, customer engagement, and ongoing brand expression.
The platform includes a robust set of integrations to support payments, logistics, marketing, and taxation:
These integrations streamline operations and provide a foundation for efficient day-to-day management.
The website launched smoothly and has since provided the brand with a reliable, future-ready ecommerce ecosystem that evolves alongside the business.
Looking ahead, the new platform positions Morris & Co for continued digital growth — preserving its design heritage while supporting modern customer expectations, international expansion, and rich storytelling online.
