Case Study

Portmeirion Group

Portmeirion Group is a global homeware company behind some of the most iconic British brands, including Portmeirion, Spode, Royal Worcester and Wax Lyrical. Our work spans multiple initiatives across design, platform consolidation, performance optimisation and international operations, helping strengthen their global digital ecosystem.

Platform

Adobe Commerce | Magento 2.4

Industry

Homeware | Tableware | Global Retail

Portmeirion Group

Platform Foundation

Portmeirion & Spode UK Stores Redesign

We redesigned the UK ecommerce stores for Portmeirion and Spode with a clear objective: improve conversion, increase AOV through better upselling, and reduce cart abandonment.
The new designs were implemented on the existing Magento 2.4 multi-store solution, complemented by integrations with Recommend, Ometria and Stripe.

Result:

Revenue increased by 334.92% following launch (August 2022).

Global Platform Consolidation

To improve operational efficiency across regions, all ecommerce storefronts were consolidated into a unified global Adobe Commerce Cloud platform.
This included migration of the US stores from Salesforce Commerce Cloud, complete with all relevant data — products, customers, orders, and CMS content — ensuring a seamless transition and unified trading operations.

Platform Foundation

Growth & Customer Experience

“Build Your Own Set” Module

We designed and developed a new custom “Build Your Own Set” feature allowing customers to create personalised product bundles. The intuitive UI improved engagement and flexibility, while increasing upsell opportunities.
Revenue increased by 35.37% post-launch.

Page Speed Improvements — Image Optimisation

Implemented Google-recommended next-gen image optimisation: next-gen formats, offscreen image deferral, efficient encoding, resizing rules and lazy loading.
This significantly improved Core Web Vitals, enhancing user experience and SEO performance.

Enhanced Personalisation & Marketing Integrations

Deep integrations with Recommend and Ometria improved product discovery, dynamic recommendations and lifecycle marketing, elevating the customer experience across touchpoints.

Case Study

Operational Efficiency

Adobe Commerce Cloud Migration

We migrated Portmeirion Group’s Adobe Commerce platform from on-premise hosting to Adobe Commerce Cloud.

Result:

Increased reliability, reduced maintenance overhead and smoother deployment workflows — all delivered with minimal downtime.

Global Operations Unification

By consolidating platforms and standardising technology across regions, we enabled more efficient management, reduced complexity and improved scalability for international operations.

Operational Efficiency
Operational Efficiency
Case Study

Results

  • 334.92% revenue increase after UK website redesign
  • 35.37% revenue increase from “Build Your Own Set” feature
  • Successful migration from Salesforce Commerce Cloud to Adobe Commerce Cloud
  • Improved conversion and AOV across redesigned stores
  • Significantly improved page speed and Core Web Vitals
  • Unified global trading operations on a single platform
  • Enhanced personalisation and lifecycle marketing via Recommend + Ometria

Our partnership with Portmeirion Group continues to evolve as we support their global digital strategy. From major platform consolidations to high-impact UX improvements, performance optimisation and new customer experiences, we are helping build a scalable e-commerce foundation designed to power long-term international growth.