Portmeirion Group is a global homeware company behind some of the most iconic British brands, including Portmeirion, Spode, Royal Worcester and Wax Lyrical. Our work spans multiple initiatives across design, platform consolidation, performance optimisation and international operations, helping strengthen their global digital ecosystem.
We redesigned the UK ecommerce stores for Portmeirion and Spode with a clear objective: improve conversion, increase AOV through better upselling, and reduce cart abandonment.
The new designs were implemented on the existing Magento 2.4 multi-store solution, complemented by integrations with Recommend, Ometria and Stripe.
Revenue increased by 334.92% following launch (August 2022).
To improve operational efficiency across regions, all ecommerce storefronts were consolidated into a unified global Adobe Commerce Cloud platform.
This included migration of the US stores from Salesforce Commerce Cloud, complete with all relevant data — products, customers, orders, and CMS content — ensuring a seamless transition and unified trading operations.
We designed and developed a new custom “Build Your Own Set” feature allowing customers to create personalised product bundles. The intuitive UI improved engagement and flexibility, while increasing upsell opportunities.
Revenue increased by 35.37% post-launch.
Implemented Google-recommended next-gen image optimisation: next-gen formats, offscreen image deferral, efficient encoding, resizing rules and lazy loading.
This significantly improved Core Web Vitals, enhancing user experience and SEO performance.
Deep integrations with Recommend and Ometria improved product discovery, dynamic recommendations and lifecycle marketing, elevating the customer experience across touchpoints.
We migrated Portmeirion Group’s Adobe Commerce platform from on-premise hosting to Adobe Commerce Cloud.
Increased reliability, reduced maintenance overhead and smoother deployment workflows — all delivered with minimal downtime.
By consolidating platforms and standardising technology across regions, we enabled more efficient management, reduced complexity and improved scalability for international operations.
Our partnership with Portmeirion Group continues to evolve as we support their global digital strategy. From major platform consolidations to high-impact UX improvements, performance optimisation and new customer experiences, we are helping build a scalable e-commerce foundation designed to power long-term international growth.
