Case Study

Usborne

Usborne is one of the world’s leading independent children’s publishers, founded in 1973 by Peter Usborne. Known for its engaging, educational content and vibrant, child-centred approach, the company has shaped generations of young readers around the globe.

Since 2019, Ronis has played a key role in developing Usborne’s new digital platform — a robust, multi-regional solution designed to support the brand’s international reach, diverse customer base, and unique direct-sales model.

Platform

Custom Multi-Storefront Ecommerce Platform

Industry

Children’s Publishing | Global Ecommerce

Platform Foundation

Multi-Region, Multi-Language Architecture

We helped develop a flexible platform supporting multiple international storefronts, each with region-specific content, currencies, and configurations.
The system also includes full multi-language capability, enabling Usborne to engage customers in eight languages across global markets.

Support for Wholesale & Direct-Sales Models

The platform is engineered to handle all B2B workflows and fully accommodates Usborne’s direct-sales structure.
This includes custom shopping flows, Partner-specific features, and a range of tools designed to support schools, retailers, and Usborne Partners worldwide.

Growth & Customer Experience

Enhanced Customer Tools & Educational Resources

We delivered key customer-facing features, including enriched regional content and Usborne Quicklinks — an online resource that connects books with curated, educational web materials.

Partner-Centric Storefronts

A dedicated Find Your Local Usborne Partner tool helps customers connect with nearby Partners.
Additionally, Partners can create personalised virtual storefronts, customise their appearance, and earn commission on purchases made through their pages — supporting community engagement and distributed sales.

Multi-Language Experience Across All Touchpoints

Every storefront supports eight languages, enabling parents, schools, and young readers to browse, learn, and shop in their preferred language with ease.

Operational Efficiency

Comprehensive B2B & Partner Workflows

The platform includes a wide suite of tools for wholesale and Partner operations:
online onboarding, augmented shopping flows, intelligent stock reservation, Partner-only resources, automated incentive programmes, and business-rule handling for school and wholesale orders.

Enterprise-Grade System Integrations

We implemented integrations with:

Biblio
SAP
Recommend
HarperCollins Publishers
Auth0 for secure authentication

These integrations ensure smooth data exchange and reliable operations across editorial, commercial, and customer systems.

Results

Scalable multi-region platform supporting eight languages
Stronger customer engagement through educational features and localised content
Fully supported B2B and Partner sales model
Stable integrations with enterprise systems
Secure, compliant infrastructure validated through AWS Well-Architected Review

Looking ahead, the platform continues to evolve to support Usborne’s global expansion, enhance Partner engagement, and deliver richer digital experiences for young readers, parents, and educators worldwide.