Case Study

Vogacloset

Vogacloset is a fast-growing fashion marketplace serving customers across the Middle East. Built for scale and high-volume trading, it delivers a curated selection of international brands through a seamless omnichannel experience spanning web, mobile apps, supplier integrations, and a fully custom PIM ecosystem.

We partnered with Vogacloset to architect, design, and develop a high-performance commerce platform capable of supporting rapid expansion, complex integrations, and millions of product variants — all while maintaining exceptional speed and conversion.

Platform

Custom PWA (ReactJS) + Magento 2 (Optimised)

Industry

Fashion Marketplace | Omnichannel Commerce

Platform Foundation

Progressive Web Application (PWA) Marketplace

We designed the Vogacloset marketplace as a ReactJS Progressive Web Application layered over a highly optimised Magento 2 backend. This architecture delivers near-native performance, fast navigation, and a frictionless shopping experience across devices.
A custom backend engine standardises product data, manages pricing logic, and ensures the storefront remains fast, scalable, and easy to maintain.

Mobile Apps (Hybrid Architecture)

To support rapid growth across mobile-first markets, we developed hybrid apps for Android, iOS, and Huawei.
The apps combine native components with embedded web views, enabling enhanced performance, a consistent user experience, and the ability to deploy new features quickly across all platforms.

Growth & Customer Experience

Unified PIM Platform

We built a centralised PIM system that brings together product data, supplier onboarding, styling workflows, and logistics coordination. This ensures consistent, accurate information across all channels and allows internal teams to manage operations efficiently at scale.

Enhanced Discovery & Personalisation

A wide range of discovery, search, and personalisation tools were integrated to deliver more relevant shopping journeys. These enhancements improve how customers find products, explore the catalogue, and engage with the marketplace across both web and mobile.

Elevated Mobile Experience

The hybrid mobile apps incorporate native components to deliver a smoother, more intuitive user experience. Features such as refined navigation, improved search flows, and rapid content updates contribute to stronger engagement in mobile-first markets.

Operational Efficiency

Scalable Architecture Across Web, Apps & PIM

The full platform — marketplace, apps, and PIM — is designed for high scalability and supports rapid traffic growth and continuous expansion of the product catalogue.
A modular, service-oriented approach ensures stability, maintainability, and efficient scaling during peak trading periods.

Automated Commerce Workflows

Key business processes were streamlined and automated, from catalogue updates and pricing rules to logistics coordination and customer communication.
This reduces operational overhead and enables the business to scale efficiently while maintaining strong performance.

Results

Faster, more responsive digital experience across web and mobile
Scalable platform architecture supporting marketplace growth
Consistent, centralised product data powering all customer touchpoints
Improved customer engagement through an enhanced discovery and personalisation layer
Strong operational foundation enabling rapid expansion

Looking ahead, we continue supporting Vogacloset in advancing its omnichannel commerce strategy, strengthening performance, and expanding the digital ecosystem powering its marketplace growth.